The cable television industry’s largest trade group is suing the Federal Trade Commission (FTC) over a new rule that requires most online service providers to offer an easy way for customers to cancel ...

Cable’s gross advertising revenue decreased by 5.9% in 2024, reaching $20.2 billion. According to S&P Global Market Intelligence, that’s the lowest dollar total since 2007 and is directly linked to ...

Cable TV advertising revenues continue to show bipolar results, with overall cable TV network revenue down mid-single-digit percentages -- but with sports and news channels posting gains, according to ...

An expert witness for plaintiff Viamedia Inc. can testify that Comcast's alleged anticompetitive conduct caused Viamedia to sustain more than $300 million in damages before trebling, U.S. District ...

On Comcast Advertising announced that its linear TV inventory will now be available on a targetable, biddable basis.

Addressable TV solution will help advertisers to reach right audience mix in required markets. This collaboration marks a significant leap forward in transforming Digital Cable TV advertising in India ...

(Reuters) - Advertisers could cut their spending on cable networks by 4 percent as part of a trend that is shifting ad dollars to the Internet, the Wall Street Journal reported. The newspaper on ...

MUMBAI, India--(BUSINESS WIRE)--INVIDI Technologies, a pioneer in addressable advertising technology, has announced a ground-breaking partnership with Hathway Digital Ltd. (Hathway Digital), a wholly ...