A slogan has to be catchy, memorable, and clever—so what happens when a company's tagline turns out to be outdated, insulting, or downright terrible? Slogans and ad campaigns can be make-or-break for ...

Advertising slogans always have been a marketing staple for businesses large and small. The most recognizable brands have featured memorable, catchy taglines that have resonated with consumers, while ...

Back in 1989, Budweiser entered the fast-growing dry beer market with Bud Dry, a crisp brew with "smooth draft taste and no aftertaste." The release was followed by an early '90s campaign centered ...

Need to build brand awareness in an over-communicated market? Consider using a tagline. A snappy tagline tied to your firm’s Unique Selling Proposition (USP) can answer the prospect’s question “Why ...

For more than 100 years, companies have used slogans in their advertisements. Major corporations and small business alike have used catchy phrases to tell the world what makes their product or service ...

A catch phrase or small group of words that are combined in a special way to identify a product or company Using corporate slogans to spur growth is common among America’s giant companies. For 17 ...

"Don't be evil" is a phrase I read the other day for the first time. It's Google’s former corporate code of conduct, originally introduced when the company went public in 2004. However, the tech titan ...

"GOOD things come to those who wait" is the advertising slogan people are most likely to use in everyday life, a survey has revealed. More than 45 per cent of Brits admitted they regularly repeat the ...

A discussion on why catchy slogans and talking points often fall short in serious debates, and why strong arguments require ...