Our foray into causal analysis is not yet complete. Until we define the methods of causal inference, we can't get to the deeper insights that causal analysis can provide. This article details many of ...

The surge in enterprise AI has fueled interest in causal analysis. In this piece, I explore the threads that bind cause and effect - and how they can be applied across a range of industry scenarios.

Root-cause analysis is core to problem-solving across many fields. From hospitals searching for patient safety issues to engineers diagnosing faults in complex machinery, finding the source of a ...

One of the reasons I think we’ve had so many CEOs fail in office is because, when one fails, we don’t spend a lot of time on why they were selected in the first place. This kind of analysis, looking ...

We’re constantly seeking ways to optimize our PPC campaigns and maximize impact. Testing is critical to this process, but traditional methods like A/B tests, incrementality evaluations and geo ...