When you’re on the lookout for protein-rich food, the first thing you turn to is cereal, right? Um… Okay, so maybe it’s common sense that carbohydrate-bomb cereal isn’t exactly a huge source of ...

General Mills’ Multi Grain Cheerios and Meredith Corp.’s Fitness magazine have partnered to create an online weight-loss program that’s being promoted across multiple platforms. The four-week program ...

Here’s all the branding news we’re following this week. This week in branding news, Cheerios bulked up, Orangetheory dialed ...

In the process of transitioning five kinds of its Cheerios to gluten free, General Mills recalled 1.8 million boxes of both original and Honey Nut Cheerios due to mislabeling of its product. An ...