Coca-Cola wanted to broaden its appeal as a beverage suited to Chinese cuisine. The brand set out to give young consumers reasons to believe that Coke would complement their meals. The strategy, ...
Hillenbrand, The Coca-Cola Co. and not-for-profit Net Impact are coordinating the second annual Circular Plastics Case Competition. A Coca-Cola vice president says he hopes the contest can “help ...
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New study connects Coca-Cola to fatty liver disease, type 2 diabetes: "It shouldn't be sold"
Coca-Cola is one of the most familiar drinks in the world, often viewed as a simple refreshment. But a major new study is renewing scrutiny of what regular soda consumption may be doing to the body, ...
This case study shows how Coca-Cola, a beverage corporation and manufacturer, used a global event to increase brand awareness by promoting Myanmar's new economic stability. This case study shows how ...
For years, a persistent myth has circulated, asserting that Coca-Cola possesses miraculous properties for alleviating a blocked esophagus. This belief gains prominence, especially during holiday ...
This case study describes how Coca-Cola used an innovative product redesign to drive user-generated content relating to the brand. This case study describes how Coca-Cola used an innovative product ...
Join our network of thought leaders, decision makers, and change drivers taking on organized crime in Latin America by subscribing to our free weekly newsletter. Únase a nuestra red de líderes de ...
Forbes contributors publish independent expert analyses and insights. Ryan Finley writes about transfer pricing and international tax. Coca-Cola has finally filed its long-awaited brief with the ...
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