Coke Studio is Coca-Cola's biggest global music program of 2024, with the songs from each involved artist set to be used in the brand's marketing in more than 150 countries - roughly 75% of the world.

Story by Puja Mahanta • 1w Assamese singer Shankuraj Konwar debuts on Coke Studio Bharat's iconic stage with 'Holo Lolo,' marking Assam's return since Papon's 2013 performance.