Competitive advertising is back, with three major restaurant chains having recently debuted campaigns using direct or thinly veiled comparisons between their own brand offerings and those of rivals.

Competitor ad research helps brands understand what works in the market before spending on paid ads, from messaging and ...

System1 has introduced Test Your Ad Competitive Edge, an open creative effectiveness database of more than 100,000 ads that gives brands a competitive advantage through a real-time view of their ...

Successful brands analyse competitor ads by focusing on longevity, hooks, offer structure, messaging gaps, and Google-Meta ...

London-based research giant Kantar Group this morning announced the sale of competitive ad spending intelligence unit Vivvix to New York-based advertising intelligence platform MediaRadar. Terms were ...

Google’s new competitive quote feature for Local Services Ads lets consumers request estimates from up to four providers at once, sending the same lead to multiple businesses. This shift removes lead ...

Meta ads spy tools help brands improve creative testing with competitor insights, stronger test variables, better hooks, and ...