This article series spotlights key business trends identified by the expert members of Forbes Councils. Find out if you qualify for Forbes Communications Council here. Consumers make purchases based ...

Market segmentation involves categorizing consumers according to some variable or factor, such as consumer attitude. Segmenting consumers according to their attitudes allows a business to decide which ...

NEW YORK, Dec. 7, 2021 /PRNewswire/ -- The COVID-19 pandemic changed many aspects of Americans' lives and a new study has found that healthcare is no exception. From telehealth consults to wearable ...

Add Yahoo as a preferred source to see more of our stories on Google. Consumer attitudes worsened in March as President Donald Trump's tariffs set off a market rout and warnings of a possible ...

Americans continued to have ambivalent views about the current virtues of both home buying and home selling in December. Consumers, responding to Fannie Mae's monthly National Housing Survey (NHS), ...

Many firms around the world are working hard to make the May deadline when supervisory authorities will start enforcing the new General Data Protection Regulation (GDPR). It started as a compliance ...

Fortification has the potential to provide abundant health benefits, endowing products with a higher level of important nutrients than they otherwise would have possessed. However, taste and texture ...

WEST LAFAYETTE, Ind. — Many consumers view conventional meats as both tastier and healthier than laboratory-grown alternatives, according to the March Consumer Food Insights Report. The survey-based ...

Globalization was supposed to be the great homogenizer of consumer markets. As they spend more time streaming the same movies, interacting on social media, and traveling abroad, the narrative goes, ...

To characterize consumers’ attitudes about personal health records (PHRs), electronic tools that enable consumers to securely access, manage, and share their health information, in a community ...

Faba beans are a useful ingredient across a range of foods, although sensory challenges can harm their uptake. A new study explores consumers’ attitudes to faba beans in different forms. Faba beans ...