In 2025, India’s relationship with consumer electronics crossed a psychological threshold. Devices that once sat firmly in the aspirational category now moved decisively into everyday consideration ...
There is no doubt that, in the past year, changes to consumer behaviour have occurred faster and more extreme than ever before. Digital adoption has skyrocketed as consumers and brands alike responded ...
Not all manufacturers sell direct-to-consumer (DTC), but the shifts in consumer buying patterns can have ripple effects through the supply chain that ultimately impact manufacturers’ own customer base ...
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