Have you ever excitedly turned a video into a GIF…and then realized it took forever to load on your phone? Or didn’t load at all? It sucks the joy right out of GIF-sharing. An unoptimized GIF can look ...

Every corner of the internet is packed with GIFs, whether that's an Instagram story, a comment on a Reddit post, a chat from your friend, or a promotional email from a shoe brand. And honestly, why ...