As personas, they are fictional characters birthed by research to represent a composite of the company’s target audience. And for these two, their needs, experiences, goals and behaviors are wildly ...

The use of customer personas in marketing is a critical and foundational step to make it possible for businesses to map out their strategies. The use of customer personas in marketing is a critical ...

If you own a small business, you likely have a pretty solid understanding of who your customers are. But if you want to formalize the process of understanding your ideal customer (and the potential ...

Here is a list of the best free User Persona Tools and Templates to create customer, buyer, or user personas. A user persona is basically a UX design that defines your target customers. It consists of ...

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are ...

Content marketing is a great way to get in front of and bring value to consumers without going overboard on your sales pitch. However, it can be tough to strike a balance. Your content shouldn’t ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Scott Baradell I believe ...

Opinions expressed by Entrepreneur contributors are their own. According to scholars’ research, customers possess tangible and intangible assets such as apprehensive networks, persuasion tactics, ...

Opinions expressed by Entrepreneur contributors are their own. Exceptional insights create exceptional businesses. How exceptional? Let’s look at a real case study about what happens when you can read ...

Every brand conveys a message — and, the very best brands are targeted towards a specific consumer market. They know their audience and become almost familial with them. Collectively, we know and can ...

AMSTERDAM--(BUSINESS WIRE)--BearingPoint introduces Persona Engine, an advanced AI-driven platform in the area of customer intelligence, designed to transform how businesses understand and interact ...