Over the past several years, the rebranding of many ad agencies has left us awash in “positioning” firms. More and more shops began recasting themselves as “purpose-driven” or “socially conscious” or ...

Across digital commerce and performance marketing, the pace of content production has accelerated. Brands today are expected to maintain a steady flow of product imagery, advertising creatives, and ...

A Twin Cities ad exec believes 2025 is ‘the year of the independents’ Jennifer Spire, CEO and partner at Minneapolis-based creative agency Preston Spire, said her marketing operation isn’t for sale ...

In a world overwhelmed by constant distraction, simply buying media space doesn’t ensure a brand will be noticed anymore. Advertising has become almost invisible amid the noise of our daily lives, and ...

Behind the mystery of Liquid Death’s Olympics ad—why brands embrace AI skepticism An AI-generated Liquid Death ad has puzzled viewers for leaving zero trace of its existence online. Rosewood Creative ...

Are you a print subscriber? Activate your account. By Ewan Larkin - 7 hours 53 min ago By Bradley Johnson - 8 hours 29 min ago By Tim Nudd - 9 hours 26 min ago By E.J. Schultz - 14 hours 16 min ago By ...

The recognition underscores the agency’s investments in creative excellence, innovation and measurable performance ...

Fortune 500 used car retailer CarMax, headquartered in Goochland County, has chosen a new creative agency of record, leaving Richmond-based marketing and ad firm The Martin Agency, which held the ...

Challenger supermarket Aldi has begun a review of its creative agency requirements in Australia, placing BMF on notice, B&T can reveal. The creative pitch is part of a periodic review by the Aldi ...

Amazon's Creative Agent will handle your Amazon Ads campaigns for you, start to finish Amazon sees the tool as giving SMBs access to the same tools as larger enterprises Creative Agent is available in ...