In the end, it isn't about the size of the marketing team—it's about the strength of its structure and the clarity of its ...

Josh Oshinsky joins Business Insider as Vice President of Creative Strategy on the Global Marketing and Sales team.

Global marketing effectiveness and foresight consultancy Gain Theory has released a new report, Creative effectiveness decoded: A guide to data-informed creative impact, showing that brands adopting a ...

Ideally, sales and marketing work in harmony in a virtuous cycle: Businesses with symbiotic sales and marketing teams see stronger campaigns, faster growth and high profitability. However, these teams ...

LAS VEGAS — Creative advertising can be an effective sales booster, a pair of representatives from Western Michigan University told a workshop during last month's National Grocers Association annual ...

Hyundai Motor America has restructured its marketing department by creating divisions focused on creative and performance, per a press release. Angela Zepeda, who has served as Hyundai's chief ...

When the Center for Learning through Games and Simulations launches Pages of the Press this fall, it won’t just be creating a ...

Remember when marketing budgets seemed endless and generating leads came easier? Those days might seem distant as resources shrink and sales targets escalate. Yet, budget cuts can offer your team a ...

Accounting firm EY is bringing its suite of creative services, including design, sales, marketing and customer experience practices, under one umbrella called EY Studio+, per a company announcement.

American companies have utilized boards for many decades to allow investors to provide guidance and influence decision making to maximize their investment. Going back to 1882, John D. Rockefeller ...