Major sporting moments create more than scores and podium photos. They generate shared rituals, appointment viewing, and a ...

The Impact of Sports-Related Themes / Celebrities As shown below, of six ABX “KPIs that Count,” the sports-themed ads scored 15% higher in Reputation, and 10% higher in Purchase Intent , over ...

For the social media departments of all 32 NFL teams, May 14 was the real Super Bowl. In this game, there’s no Lombardi Trophy. These winners get something way more valuable: marketing impressions! On ...

It’s hard to believe that another year of the Cannes Lions International Festival of Creativity has come and gone, and I was fortunate enough to attend for a third consecutive year. Cannes is always a ...

Gen Z is particularly fond of pickles, while other consumers focus on health benefits. LIV Golf, which has arguably gotten as much attention for its contracts and prize money as what happens on the ...

Group CEO, Omnicom Media Group India, remembers Piyush Pandey’s energy, warmth, and an unmistakable sense of reverence ...

Josh Oshinsky joins Business Insider as Vice President of Creative Strategy on the Global Marketing and Sales team.

In a poignant loss for the creative world, legendary adman , who redefined Indian advertising with his storytelling genius, ...

EXCLUSIVE: Wild Card Creative Group (WCCG), which has recently worked on such campaigns as Dune, The Bikeriders, Barbie, Killers of the Flower Moon and American Fiction, is joining forces with ...