Throughout 2025, Business Insider spoke to a handful of entrepreneurs and side hustlers who found inventive ways to make ...

Treating creative as a sequenced portfolio, mapped to how different audiences think and decide, is one of the most powerful ...

Creativity, like all forms of progress, doesn’t just happen. It needs to be cultivated and developed. And it requires a certain way of looking at the process and results. One of the most prominent ...

In the 1960s, musician Brian Eno and British artist Peter Schmidt were collaborating on a series of creative projects. When they got together in the studio, they often experienced difficulty getting ...

You can hire a design agency to make things look nice. You can hire them to create graphics, run a campaign, and move on. Or, you can hire DefiantLA to change the game entirely. Founded by Chief ...

Researchers from Brock University and McGill University published a new paper in the Journal of Marketing that shows how marketers can leverage strategic thinking to create advertising that increases ...

For much of our lives, we are predisposed to look for a single solution to a single problem (e.g., What is 2 + 2?). We have been “brainwashed” to think that for every problem, there is one and only ...

Unlock the secrets to better content creation! Learn creative strategies, video hooks, and marketing insights to elevate your ...

The New York Times’s OpenAI lawsuit could put a damper on AI’s 2024 ambitions The New York Times claims OpenAI and Microsoft used its content to train core models without permission or compensation.

Omnicom will become BBVA’s full-funnel agency, a comprehensive approach that spans from creative strategy to media activation ...

Creative financing for real estate offers investors a range of options beyond traditional bank loans, making it possible to acquire properties without hefty down payments or perfect credit scores.