Broadcasters have moved data from the back end of advertising campaigns to the front. The information, once used primarily to explain performance after a campaign concluded, now determines which ads ...

Many advertising campaigns 2024 are focusing on real emotions and telling stories, like British Airways’ simple but impactful ‘Windows’ ads. Some brands are tackling tough subjects, like CoorDown’s ad ...

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A ferocious advertising campaign is underway with passage of President Donald Trump’s landmark policy bill hanging in the balance, as political groups and business interests spent at least $35 million ...

No matter how high global ad spend rose in 2025, marketers will likely remember the year for its bad vibes. In the U.S., advertisers had to contend with persistent global conflict, a tariff-addled ...

Let's be honest. You're probably reading this because your most recent ad campaign underperformed and you're wondering ...