Product marketers craft narratives that position the product effectively, address critical customer challenges and guide ...

When I wrote GTMU, I first divided the go-to-market process ... Now, we get into the strategic element of your go-to-market strategy. Customer acquisition. This involves a series of processes ...

The data-driven strategy will allow the breakfast-and-lunch chain to target ads to individual customers. It is part of the ...

How do you create a successful automation strategy for a marketing program? A key step is mapping each part of the customer journey to actions (what needs to happen) and automations (elements of the ...

So, as we face the economic challenges that will inevitably continue to knock on our doors, I'd like to share four marketing ... then building new strategies based on exactly how your industry, the ...

Rangan, V. K., and Marie Bell. Transforming Your Go-to-Market Strategy: The Three Disciplines of Channel Management. Boston, MA: Harvard Business School Press, 2006.

B2B (business-to-business) digital marketing strategies help companies promote their brand to other businesses—their target customers—online ... below each card to go deeper.

Nearly six months after Ahead acquired CDI, the combined company is ready to drive significant value for customers and reshape its go-to-market strategy. “Now that the integration is rounding to ...

U.K.-based apparel retailer Boden has expanded its partnership with First Insight to go deeper in understanding ... a deeper understanding of its customers so it can “anticipate shifts in preferences, ...

First off, these teams do way more ... Through clever campaigns and genuine storytelling, marketing and communications teams draw in customers and keep them coming back for more.

Its key innovations include: Automated Strategic Planning: By analyzing historical campaign data, Ignition auto-generates comprehensive go-to-market strategies tailored to each client's unique ...