For years, creativity and intuition have been held up as the twin engines of marketing. And while they’re still essential, they are no longer enough. The pressure on modern marketers to prove ROI, ...

At B2B Marketing, we know that becoming the commercial marketer is more essential than ever – aka driving ROI and proving marketing’s impact to the board. With that being said, there are six essential ...

Mining is a capital intensive business that requires capital raising and constant communication with current and future shareholders, stakeholders, vendors, governments, and employees. The mining ...

Algorithms aren’t acting maliciously. They’re doing what they were built to do. That’s why algorithmic bias in marketing is ...

Wilmington, DE – January 26, 2026 – As artificial intelligence continues to transform how consumers discover and engage with brands, e-commerce teams are facing an unexpected challenge: despite having ...

New PR Framework Provides Insights Into Earned Media, Backlink Authority, GA4 Analytics, LLM Visibility Signals, and ...

SAN FRANCISCO--(BUSINESS WIRE)--AppsFlyer, the global leader in marketing measurement, attribution, and data analytics, today announced its acquisition of oolo, a leading AI-powered user acquisition ...

As B2B marketing evolves, so do B2B buyers. Along with the rise of various technologies and fluctuating economic conditions, the B2B buyer's journey has changed, as has how buyers make decisions.

Marketing attribution tracks and connects customer communications back to the channels that the customer interacted with, and the data gleaned from these connections has the power to bolster your ...

This guide explains why business-to-business (B2B) decisions are less rational than we think, and how using emotion can help your marketing be more successful. I only have six seconds to deliver a ...