Two business-to-business marketing companies are teaming up, with Demandbase acquiring Engagio. Both companies focus on account-based marketing (ABM), an approach where marketing and sales coordinate ...
Demandbase Named a Leader in B2B Revenue Marketing Platforms Evaluation by Independent Research Firm
SAN FRANCISCO, Jan. 27, 2026 (GLOBE NEWSWIRE) -- Demandbase, the leading pipeline AI platform for B2B enterprises, today announced it has been named a Leader in “The Forrester Wave™: Revenue Marketing ...
AI promises are everywhere in B2B marketing, but most revenue teams are stuck — not for lack of interest, but for lack of a ...
Why waste time casting into in a vast sea of prospects when you've already identified a small pond of fish that you know are biting? In other words, why not reach out to leads at the moment they're on ...
As a consumer, I’ve gotten used to the fact that websites like Amazon track who I am and what I’ve purchase and customize the experience accordingly. (I may not be thrilled about it, but I accept it.) ...
Businesses spend around $40 billion a year on digital content marketing, and Demandbase, which announced a $65 million financing round on Thursday, is looking to cut itself a slice of the pie. Led by ...
Account-based marketing (ABM) has moved from a nice-to-have to a must-have. But how does ABM fit into your martech stack? Demandbase thinks it has some answers - and it comes down to its ecosystem.
Demandbase is working with Microsoft to bring new B2B capabilities to Microsoft’s Dynamics 365 Customer Insights CDP. Users will be able to read data from Demandbase and its two recent acquisitions -- ...
What's the next step for Web analytics? Good question. Various companies are working this out as we speak--a fact most recently illustrated by Adobe's surprising acquisition of Omniture. Analytics ...
Demandbase has acquired Seattle-based WhoToo, a behavioral data platform focused on B2B marketing, for an unidentified sum, the company disclosed Thursday. Underscoring the deal was Demandbase’s ...
Account-Based Marketing (ABM) may be easier for B2B marketers to execute soon. To address the frustration of disconnected data and software that has hampered seamlessly identifying and engaging target ...
Some results have been hidden because they may be inaccessible to you
Show inaccessible results