Graphic designers have much to say about building a brand. Here is a list of graphic design books on brand-building, from essential typography for logos to holistic works on creating and executing ...

Whether you’re launching a new company or looking to refresh an existing one, your logo serves as the foundation of your brand identity. It’s often the first thing people see and the image that sticks ...

In the pandemic-influenced world of work, leadership teams will be challenged to discover not only the brand identity of their organization but also the brand identities of their employees and how ...

Staring at Cotton’s Victorian pattern generator for Eternal Research—an experimental music technology studio—can have an ...

Type treatments, merchandise design and infographics are ways that multiple CU Boulder visual identity elements come together. Type treatments provide a way to create a consistent and repeatable look ...

Kreative Eye Design approaches its 19th anniversary as founder Teanna LaNise Ross continues to integrate brand development, design, marketing, ...

The better your corporate identity design, the more profitable your business will be. And the more you work on it now, the more it will work for you in the future. That’s corporate identity design at ...

Opinions expressed by Entrepreneur contributors are their own. It is a common misconception that a company’s logo is the same as its brand. Unfortunately, branding and marketing are not that simple.

In the dynamic world of marketing, the fusion of design and strategy is fundamental to successful branding and communication. Design is more than just an art—it's a powerful tool that, when wielded ...

McLaren brand identity evolves with a new heritage wordmark, bespoke typography, and an expanded digital design across cars ...

Change within the design world isn’t generally well-received, and just this year, we’ve seen rebrand after rebrand followed by seemingly inevitable collective internet outrage. Yet after writing a ...

ESR, a global technology brand trusted by over 130 million users worldwide, today unveiled a new brand identity, marking the next chapter in the company's evolution.