Digital marketing continues to be a priority for US-based marketers in 2022, according to a recent CMO survey. Investment in digital marketing has increased across the board, with data analytics being ...

Digital transformations or digital skill building often starts with a workshop or training. Most businesses I've worked with reach out with that exact request. The challenge is that training isn't the ...

Duncan is an award-winning technology industry analyst, specialising in cloud computing, blockchain, martech and edge computing. Digital marketing skills have stagnated or declined during the pandemic ...

Duncan is an award-winning technology industry analyst, specialising in cloud computing, blockchain, martech and edge computing. Core digital skills marketers rely on have improved but that the ...

How to best prepare your martech team members to keep up with the ongoing digital transformation. A steady stream of marketing technology (martech) platforms are threatening to overwhelm chief ...

Our lives are increasingly being defined by digital content and experiences. This is even more true for the younger generation, whose world revolves around TikTok, Instagram, Snapchat and other social ...

LinkedIn ranks social media and digital marketing in the top three of the most in-demand skills for marketing professionals in 2023. The University of Delaware Division of Professional and Continuing ...

Leela Gill is a thought leader and VP of Marketing for Intelligence Node, with 15+ years of experience in Retail, FinTech and HR Tech. We are all familiar with traditional marketing tactics, whether ...

An exploration of the marketing tech and business skills and traits necessary to be a successful leader in today's evolving martech landscape Organizations say having a dedicated marketing technology ...