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Online marketing is crucial for business success. Learn how to assess your options and create an effective digital marketing ...

When reading popular websites about digital trends in banking, one can notice that two out of three articles talk about Big Data, Artificial Intelligence, and even quantum computing. At the same time, ...

Channel digitization is nothing new. Most companies have already embraced digital routes to market, such as websites and social media. So what’s changed? The key difference now is customers will ...

That was the consensus among speakers at this year’s CSCMP EDGE conference, where Jeffrey Kramer, vice president of IT at Kason Industries, and Guru Rangavittal, head of transformation at Google Cloud ...

Successful marketing today relies on strategy that blends creativity, timing, and precision. Every campaign must connect business goals with consumer behavior in a constantly changing digital world.

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. In the rapidly developing sector of digital communication, tried-and-true measures like ...

Whether the attacks are focused on the marketing team or its customers, marketers must make cybersecurity a top priority throughout their campaigns. Here are four reasons it’s an essential part of a ...

Opinions expressed by Entrepreneur contributors are their own. Any meaningful digital marketing strategy takes a commitment of time and money to put together. That commitment can involve days, weeks ...

Most people have already heard of Pizza Hut. But high awareness isn’t enough to generate new and consistent sales. Which is why well-known brands like Pizza Hut are looking to new channels, including ...

CHICAGO – Mondelez International, Inc. has set a goal to generate 20% of its sales in 2030 through digital commerce. Such initiatives currently make up 6% of sales, which were $28.7 billion in fiscal ...