The old standard for lead-generation direct mail is the BRC. Yet today, a majority of marketers do not include a reply card. They insist that with so many electronic reply options available — ...
The following excerpt is from Robert W. Bly’s book The Direct Mail Revolution: How to Create Profitable Direct Mail Campaigns in a Digital World. Buy it now from Amazon | Barnes & Noble | Apple Books ...
The battle for Disney's board has expanded into a new theater of operations -- our mailbox! Competing direct-mail packages arrived at our home on the same day earlier this week -- one from Disney and ...
Schmidt Printing at 1101 Frontage Road N.W. in Byron has bought up Plymouth-based Scoville Press' direct mail and reader service card lines as of today. Schmidt employs nearly 365 employees. Today ...
DealerTrack Systems and @utoRevenue have teamed up to offer dealers a new campaign management program that can help them foster greater loyalty and customer retention. DealerTrack DMS Campaign ...
Digital Transformation: Moore has shifted over 80 percent of its production capacity to digital presses capable of 1:1 communication. This data-driven digital equipment spans the company's printing ...
Getting to the heart of the matter: preparing for success -- Keep your eyes on the goal -- Who should receive my mailings? -- Who else should receive my mailings? -- Women in philanthropy -- Targeting ...
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