The healthcare payment landscape is dramatically changing. The traditional fee-for-service model is being abandoned in favor of alternative and value-based models. Pressure to reduce costs, while ...
The DTC model aligns with Most-Favored-Nation pricing, aiming to close the US drug price gap with other high-income countries ...
At a session at the 10th Annual Orthopedic, Spine and Pain Management-Driven ASC Conference, Jimmy St. Louis, CEO, Advanced Healthcare Partners, shared strategies for introducing direct-to-consumer ...
Boston, MA - Pharmaceutical companies spent close to $2.5 billion in the year 2000 advertising directly to the general public, the fastest-growing form of promotion in the industry's arsenal since the ...
The latest GamesIndustry.biz whitepaper is available to download, entitled 'A complete guide to monetising and marketing your video games direct-to-consumer.' This whitepaper was written and produced ...
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