For decades, marketing centered on campaigns—time-bound initiatives designed to capture attention, drive clicks, and ...

Ads for the beauty brand span social, print, digital and out-of-home, asking “What do you give an e.l.f. (F#@&) about?” ...

Highs and lows characterized much of marketing in 2024. The industry was enlivened by occasions for unity, including a blockbuster Summer Olympics in Paris, but the final stretch of the year brought ...

For a sense of the challenge of today’s incomprehensibly diffuse media ecosystem, consider the scope of activity in digital advertising within the Magic Kingdom alone. “In any given week, there are 4 ...

Klaviyo looks to take the cake on keeping customers engaged. It offers automation features along with strong segmentation.

One of the greatest tests of a marketing campaign? Its ability to linger in the collective consciousness. This year, several brands have already stood out for their smart strategies to reach customers ...

Carey Bringle, owner of Peg Leg Porker Restaurant, Bringle’s Smoking Oasis, Pig Star and Peg Leg Porker Bourbon & Lifestyle Brand. Restaurants can face mixed customer turnout during the big ...

Freedom Bank Kazakhstan, a part of Freedom Holding Corp., a NASDAQ-listed finance and technology group, received the award in ...

Marketing used to rely a lot more on gut feeling. Creative directors would dream up campaigns over long lunches, and my team and I would blast messages to anyone who'd listen. We called it ...

Throughout 2024, biotech and pharmaceutical companies stepped up their efforts to educate the public about various disease states and medications that can improve patient outcomes. These marketing ...

With about ten days left until the "2026 College Scholastic Ability Test" on the 13th, the distribution industry is launching "good luck" marketing campaigns for examinees. E-Mart announced on the 2nd ...