Running a political campaign in 2024 is like nothing you’ve experienced before. The rapid rise of streaming services has transformed how voters consume content, making traditional advertising methods ...

Marketing campaigns today need to foster curiosity and wonder with a keen focus on brand authenticity. Authenticity is critical from the brand creation process all the way to media placement, ...

Marketing executives have spent decades perfecting ways to measure advertising effectiveness. Brand recall studies, aided awareness surveys, and post-campaign research all ask variations of the same ...

CHARLESTON, S.C. (WCIV) — As the presidential primary season continues, candidates are relying on newer digital campaign methods to reach voters. People may have started receiving campaign text ...

Whether it’s from their favorite store, a service they use or perhaps a local nonprofit they follow, people are likely being sent multiple email marketing messages every day. And as one of the most ...

Rather than media budgets size, global fame or creative boldness, it is the daily orientation towards effectiveness that drives their success.. That’s the key lesson emerging from the latest Global ...

Since the 1970s, the most critical factor in American presidential campaigns has not been candidate qualifications, name recognition, financial backing or the burning issues of the day. As important ...

CNN presidential historian Tim Naftali argued Friday that there is a long history of American candidates winning the presidency by appealing to "vibes" rather than transparent policy proposals. Since ...

Nonprofit advertising has transformed dramatically over the past decade. What once relied on simple donation appeals now requires sophisticated digital strategies that compete for attention while ...

This article is part of a content series on diversity, equity, and inclusion for Campaign Asia-Pacific and Greater China’s Women to Watch, created in partnership with EssenceMediacom. Meha Verghese, ...

First Hawaiian Bank’s Walter Dods rose from advertising manager to CEO. He also managed several political campaigns, for George Ariyoshi, Daniel Inouye and Dan Akaka. Comedian Pat Morita was hired to ...