Small businesses say good-ol' word-of-mouth remains the most effective marketing strategy, according to a recent report from Infusionsoft. Some 62% of small businesses surveyed cite ...

More businesses are incorporating AI into their marketing strategies to reduce costs and reach potential customers more ...

To harness the full potential of data-driven marketing, you need to build a culture that embraces data at every level. This ...

In today’s highly competitive business environment, achieving a high Return on Investment (ROI) is crucial for business ...

Social media has provided multiple platforms where businesses can brand, advertise and ingratiate themselves with their ...

A 360 marketing campaign delivers a unified message across all platforms, ensuring customers receive consistent information.

Members of the Inc. 5000 Community recently revealed the cost-effective marketing strategies they leverage to deliver results without draining budgets. From personalized trophies to targeted ...

and manufacturing have multiple stakeholders to consider when developing an effective marketing strategy. On the one hand, as a marketer you have to influence business decision-makers and convince ...

The best form of marketing is a personalised strategy that enhances the client experience, according to Megan Pope, marketing ...

Boost your marketing team's performance with effective uptraining strategies! Discover techniques to enhance skills and drive ...