So many law firms don’t send regular email newsletters or email alerts with blog posts, client alerts and webinar invites and instead rely on social media to distribute their content. This is a big ...

The days of longstanding relationships with institutional clients driving law firm revenue have shifted dramatically as clients' demands on their outside counsel have evolved and disrupters have come ...

Email marketing is one of the most effective ways for real estate agents to connect with clients, nurture leads, and stay top-of-mind. But how do you know if your emails are actually working? Tracking ...

In a crowded market, differentiation for asset management firms comes down to how clearly and credibly a firm communicates its value—not just what it delivers. There are thousands of asset management ...

Mike Maynard is the CEO at Napier, a marketing agency for B2B technology firms that accelerates the customer journey for prospects. Email marketing still matters—perhaps more than it ever has. There.

For agencies looking to help their clients boost sales and customer satisfaction, artificial intelligence tools can be a game-changer. Those who are not leveraging AI to tailor their content to target ...

Most marketing agencies understand that effective client communication keeps their customers happy. But what distinguishes agencies that survive from those that thrive is how proactively they manage ...

In the digital age, email clients play a crucial role in initiating and maintaining connections with various people, especially in the corporate setting. Many communicate via email since it is a fast, ...

The first email was sent in 1971; it permanently changed how we communicate with one another. Today, businesses use email to connect with their audience, build credibility in their industry and ...