Marketing software can help your business engage customers and connect with prospective buyers to grow your brand awareness ...

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How can you improve email deliverability and engagement? Grow your subscriber list? Boost open rates? Here are my answers, based on 15+ years of industry experience.

'ZDNET Recommends': What exactly does it mean? ZDNET's recommendations are based on many hours of testing, research, and comparison shopping. We gather data from the best available sources, including ...

Litmus, a provider of email marketing services, is offering an AI-powered tool that it says supports email campaign creation at scale. The new offering, Litmus Assistant, has been launched in beta.

SAN FRANCISCO, July 23, 2025 /PRNewswire/ -- MoEngage, the world's leading customer engagement platform, is proud to announce its recognition as the only vendor named a Customers' Choice in the 2025 ...

If you think email marketing is old and hasn’t changed in decades, you don’t know anything about email marketing. Anytime I see someone complaining about how email marketing is old and hasn’t changed ...

Marketing to customers via email is an art, but it’s one any small business can master and use to achieve impressive ROI. Most forms of marketing are expensive. Direct mailers can cost up to $1 per ...