Adweek on MSN

AI's Big Emotional Ad Makeover

In recent weeks, we’ve seen AI’s biggest players swap product demos for cinematic ads that are taking a page from Apple’s ...
kristv

Emotional Super Bowl ad thanks veterinarians for saving dog's life

Scout, the dog belonging to WeatherTech CEO David MacNeil, starred in a Super Bowl last year ad promoting the company's car floor mats. A year later, Scout will be the star again of another Super Bowl ...

How Piyush Pandey changed brand India, and our emotional IQ

Piyush Pandey, the man who redefined Indian advertising, turned everyday emotions into timeless campaigns. His work not only ...
Advanced Television

Study: CTV ad attention jumps with emotional alignment

Wurl, a specialist in streaming TV, in partnership with TVision, the TV and CTV viewer engagement measurement company, have published a report, The Impact of Emotion Alignment on Ad Attention in ...

Shah Rukh Khan pays emotional tribute to friend Piyush Pandey: ‘He carried his genius so lightly’

Bollywood superstar Shah Rukh Khan paid an emotional tribute to advertisement legend Piyush Pandey, who died at the age of 70 ...

Back to human touch: Brands may rethink AI in advertising

Brands are rethinking AI in advertising, emphasizing authentic human creativity over sterile, automated content for deeper ...
India Today on MSN

Padma Shree Piyush Pandey: The ad guru who never studied advertising

Piyush Pandey transformed Indian advertising by using local language and emotion. His work connected deeply with audiences ...