Two recent studies have found that subliminal visual cues can improve athletic performance, as well as, physical functioning in older individuals by reducing stereotypes of aging and fatigue.

New research demonstrates that by killing essential gut bacteria, antibiotics ravage athletes' motivation and endurance. The UC Riverside-led mouse study suggests the microbiome is a big factor ...

Discover the science behind human endurance and how our evolutionary adaptations give us the surprising ability to outlast even horses in long-distance races. Horses excel at short sprints, but in ...

Recent studies have found that subliminal cues greatly impact motivation, endurance, and longevity. Subliminal Messages Improve Athletic Motivation and Performance Two new studies have found that ...