Alexandra Twin has 15+ years of experience as an editor and writer, covering financial news for public and private companies. David Kindness is a Certified Public Accountant (CPA) and an expert in the ...

Marketing plans are key factors in the success or failure of most businesses. Correctly deciding where to spend on marketing and monitoring the impact on revenue and profit is easier if a marketing ...

Marketing plans function to provide organization and direction to marketing efforts as a business takes a new service, product or even the business itself live. Depending on the scope of the marketing ...

Marketing folk continue to throw brickbats at sales pros. The latest salvo came from BNET's new PR blogger Travis Van, whose post Bad Marketing Follows Bad Sales trots out the traditional complaints.

It’s not uncommon for SEO professionals to find themselves thrust into a role with little to no training in traditional marketing theory. However, as the organic landscape becomes increasingly complex ...

Inbound marketing has become increasingly popular in the marketing and advertising world for the last several years, and it’s no surprise why. While traditional outbound ad campaigns attempt to ...

You have a brand, a website, maybe a store and a stunning collection of products to sell. Now what? Well, you need customers, of course. But how do you find them? And how do you get them to come back ...

LONDON--(BUSINESS WIRE)--Infiniti Research, a leading market intelligence solutions provider, has announced the completion of its latest article for the chemical industry. This blog covers: An ...

This book from the CIM is primarily aimed at small businesses but, quite frankly, should be compulsory reading for many of the people involved in marketing businesses of all sizes too. It is a ‘how to ...