PR is a long-term strategy focused on building relationships, shaping public perception and positioning your brand for ...

Using primary and secondary fonts, colors, photography and other elements is key to creating campaigns that engage audiences and build awareness for the CU Boulder brand. The examples below illustrate ...

The Memphis-headquartered company has expanded its sports branding portfolio significantly over recent months, including in ...

Your brand strategy is how, what ... unbranded products command. The most obvious example of this is Coke vs. a generic soda. Because Coca-Cola has built a powerful brand equity, it can charge ...