Toys R Us is following in the footsteps of the biggest toy manufacturers and creating entertainment content to grow its brand.

Toys ‘R’ Us Studios is partnering with Fox Alternative Entertainment to develop a reality competition show, Toys ‘R’ Us Family Faceoff.

I got my hands on some of the most extreme toys out there - from high-speed RC vehicles to gadgets that probably shouldn’t be sold as toys at all. In this video, I put them through their paces ...

Toys “R” Us is proving artificial intelligence could have a future in film.

Story Kitchen and Toys“R”Us Studios, the entertainment production arm of the global toy brand, have teamed up to develop a live-action film. “Toys’R’Us is a cultural touchstone that ...

Toys “R” Us stores are making another comeback — this time it’s at airports and cruise ships.

Toys “R” Us has sparked backlash and controversy after creating an unsettling AI-generated ad using OpenAI’s Sora.

Toys R Us, which went bankrupt years ago, will open up to 24 stores in the US. The brand will also have stores in cruise ships and at airports.

Revived retailer Toys ‘R’ Us is the first brand to use Sora, OpenAI ’s highly anticipated text-to-video tool, for its advertising — and the one-minute spot it debuted at a conference in ...

The toy store is developing a competition series Toys “R” Us Family Faceoff with Fox Alternative Entertainment.