India's TV ad market saw a 10 per cent drop in 2025 as FMCG firms cut spending amid weak demand; broadcasters like Zee and ...

FMCG ad volumes on television, traditionally a dominant medium, experienced a decline of six percent in the first half of 2024 compared to the same period in 2023, revealed TAM AdEx report. Despite ...

Between January to June 2024, FMCG ad volumes for television witnessed a decline of 6% over the corresponding period last year, while digital medium showed a positive, 7% growth. This was revealed in ...

FMCG advertisers sharply accelerated their digital push between 2024 and 2025, marking a decisive inflection point in media planning for India’s largest advertising category. Higher digital spends, ...

New Delhi: Amid rising costs and a dip in urban demand, FMCG brands maintained strong advertising and promotional spending in Q2 of the current fiscal. While HUL and GCPL scaled back their ad budgets, ...

After receding nearly 11% in 2020, so-called fast moving consumer goods (FMCG) such as food and drink brands are poised to increase their ad spending over the next few years, albeit not so fast. While ...

FMCG sector ad volumes on TV saw a dip in the first six months of the year but in contrast its digital ad impressions saw an uptick, according to a report released by TAM Media. The report noted that ...

New Delhi: According to the latest AdEx report from TAM, FMCG advertising volumes on television experienced a 6% decline in the first half of 2024 compared to the same period in 2023. Notably, May ...

India’s biggest FMCG advertisers pulled back their ad expenditure in the December-ending quarter, squeezing ad revenues of entertainment platforms. The impact of this was felt by companies like Zee ...

The battle for consumers' hearts and minds is one that fast-moving consumer goods (FMCG) companies are constantly waging. The weapons of choice? Advertising and promotion (A&P) spends. But as they ...