What is a GTM Engineer? Is it a new role or a re-imagining of existing Marketing and Sales Operations roles? I dive into the messy middle of tech roles today. If you wake up tomorrow morning and hear ...

In 2023, associates and partners at Waveup reviewed over 300 pitch decks, from pre-seed to Series C. In every other deck we’ve examined, one of the most crucial slides — the go-to-market (GTM) — has ...

Natalie is Founder & President of Magnetude Consulting, a full-service marketing agency working with small and midsized B2B tech firms. Whether you’re launching a startup, spin-off, or new product or ...

SESSION 4 of 4: You've prepared your product or service, ironed out distribution, banged your marketing funnel into shape, and set up sales enablement content. What's ...

Marketing has always been seen as a creative engine behind the brand, responsible for messaging, brand awareness and top-of-funnel content. But today’s reality is far more complicated than that. The ...

Building a complete and differentiated go-to-market plan is something all marketing professionals strive to achieve. We typically follow a methodology to ensure that the target customer is at the ...