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Why Gen Z women are putting female friendships before romance

As dating culture becomes emotionally draining, Gen Z women are leaning into female friendships for stability, support, and real connection over romantic pressure.

Female Gen Z workers say the best kind of bosses have one thing in common—they’re ‘girl dads’

'Girl dad’ managers are being described as more empathetic and fair by Gen Z women on TikTok because they have ‘built-in sensitivity training.’ ...

Why Single Gen-Z Women Are Buying Homes at Double the Rate of Single Gen-Z Men

Between July 2024 and June 2025, 35 percent of Gen-Z homebuyers were single women.

Single Gen Z women outpace Gen Z men to homeownership despite overall decline in first-time buyers

Single Gen Z women are outpacing the men of their generation when it comes to buying a home. They accounted for 35% of all homebuyers in their generation, while single Gen Z men represented 18%, ...

New Westfield Rise x Hello Sunshine Study Finds Gen Z Is Rebuilding Social Life at the Mall and Brands Need a Mall Strategy to Keep Up

A new joint study from Sunnie, Hello Sunshine’s Gen Z–focused media, experiential, and lifestyle brand, and Westfield Rise US ...