GSK has shifted towards a global marketing model influenced by a Netflix-style approach that aims to match content to the person receiving it. Richard Staines heard about this new strategy at the ...

The world’s largest centre for research into marketing is celebrating 20 years of transforming the industry and working with ...

Luxury fashion experts say brands should focus their marketing on collaboration, craftsmanship, and experiences to succeed ...

use what you've learned to improve your global digital marketing strategy. Here are a few suggestions for this: • Create superior content: If your competitors are producing mediocre content ...

This is an issue that global marketing and strategy leaders need to address. Many pharma and life sciences firms still approach global activity as they did 10 years ago; defining global ...

The BRI is not merely an economic strategy; it’s about creating global networks of interdependence, where China is a central player. The BRI has sparked controversy, with critics accusing China ...

When Netflix was finally ready to bring back its massive international hit TV series Squid Game for Season 2 after a ...

OCG has merged with London-based LEAD Consulting to expand its expertise across financial services, marketing technology, and ...

New insights reveal the enduring power of email with global and industry-specific trends in email engagement and performance ...