Product marketers craft narratives that position the product effectively, address critical customer challenges and guide ...

A a deeper understanding of customer behaviours and personas is needed says David Cumberbatch, Associate Partner for Customer ...

What if I told you that the number 385 was the answer to building a solid go-to-market strategy? Stay with me. I'm Paul Sullivan, author of Go-To-Market Uncovered (GTMU) and an expert in building ...

An internal memo reveals Google Cloud's strategy overhaul, including team consolidation to increase sales productivity.

What is its go-to-market strategy? Who are its competitors and how does it differentiate itself? Team. What gives the company’s leadership an edge? Investment terms and pricing. What are the ...

Nearly six months after Ahead acquired CDI, the combined company is ready to drive significant value for customers and reshape its go-to-market strategy. “Now that the integration is rounding to ...

The data analytics software developer is shifting its go-to-market strategy to a more partner-centric motion in a move to accelerate Alteryx platform sales for enterprise-scale deployments.

Acquiring new clients during an uncertain economic season can be challenging for B2B businesses. Despite a cautious market, ...

This acquisition accelerates LegalZoom’s strategy of attracting higher value customers by leveraging Formation Nation’s best-in-class customer service teams. Formation Nation will further ...

Ultimately, optimized companies have made significant investments in digital marketing as a way to scale their go-to-market strategy with prospects and customers. If you're not in the optimized stage ...