Motor Finance Online on MSN6monOpinion
Rediscovering the customer in automotive go-to-market strategies
A a deeper understanding of customer behaviours and personas is needed says David Cumberbatch, Associate Partner for Customer ...
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Why the Number 385 Is the Answer to Building a Solid Go-to-Market Strategy
What if I told you that the number 385 was the answer to building a solid go-to-market strategy? Stay with me. I'm Paul Sullivan, author of Go-To-Market Uncovered (GTMU) and an expert in building ...
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Alteryx Puts Go-To-Market Focus On Partners With Channel Program Revamp
The data analytics software developer is shifting its go-to-market strategy to a more partner-centric motion in a move to accelerate Alteryx platform sales for enterprise-scale deployments.
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Ahead Investing In Cybersecurity, Talent In Go-To-Market Strategy
Nearly six months after Ahead acquired CDI, the combined company is ready to drive significant value for customers and reshape its go-to-market strategy. “Now that the integration is rounding to ...
Strategies For B2B Growth: Acquiring New Clients In A Cautious Market
Acquiring new clients during an uncertain economic season can be challenging for B2B businesses. Despite a cautious market, ...