Google Ads has updated the number of characters you can add for the Performance Max campaigns descriptions to all be 90 characters long. Previously, there was a short description of 60 characters, but ...

You’ve set up your Search campaigns, you’ve got your headlines and your descriptions, and your final URL. So your ad is done, right? Not necessarily! Assets (formerly known as Extensions) are an ...

Ad headlines are one of the foundational building blocks of your campaign. These tiny bits of text create a first impression for your target customer, and play a real role in convincing them to click ...