Have you ever found yourself staring at an underperforming Google Ads account, weighing whether to optimize the existing structure or rebuild entirely? Restructuring isn’t a decision to take lightly.

Google Ads is asking some advertisers to re-verify their accounts during an active email support conversion. While the support thread is going on, Google may ask you to re-verify you are who you say ...

Google posted a new help document that says it will delete accounts without any campaigns after 6 months. "If an account does ...

Here's how you can highlight deals and sales in your Search and Performance Max campaigns without touching your core ad copy.

Your Google Ads budget leaks in places you’re not looking. Uncover what’s causing wasted spend with these segment views. Want to get more out of your Google Ads account while keeping your budget in ...

Google Ads is constantly changing and evolving. With these changes come fresh mistakes PPC advertisers make in optimizing and managing their campaigns. This article examines the most common mistakes ...

Christiana Jolaoso-Oloyede writes for media publications, B2B brands and nonprofits. Using her research, analytical and writing skills from her training as a lawyer, she focuses on garnering accurate ...