Google pushes AI Max tool with in-app ads

Google is now advertising its AI Max feature inside Google Ads campaign settings, promoting its own tools within the paid ...
Search Engine Land

Google boosts iOS App campaigns with new formats, AI tools

Google is rolling out a suite of updates to boost iOS app marketing performance, from fresh ad formats to AI-powered bidding and privacy-preserving measurement tools. Details: Why we care. App Store ...

Google Clarifies Its Stance On Campaign Consolidation

Google clarifies campaign consolidation guidance, saying performance and business logic matter more than legacy granularity ...
MediaPost

Google Launches First-Party Data Setup, Supports Apple iOS Campaigns

Google has announced measurement updates to help marketers strengthen their first-party data strategies, as well as gain more accurate and secure conversion measurements for iOS campaigns. Complex ...
Forbes

Google Play Warning—331 Dangerous Phone Apps Bypass Security Controls

Ongoing campaign sees 100's of malcious apps hit Google Play. Update, March 20, 2025: This story, originally published March 18, has been updated with a statement from Google regarding the Google Play ...