Google’s product listing ads (PLAs) have positioned it for a strong holiday season, possibly at the expense of Amazon. Based on data compiled in the third quarter, search and digital marketing agency ...

Google released a slate of new shopping ad products on Tuesday, upping the ante in commerce marketing as Amazon, Facebook-agram and Adobe ramp up their shopper ad businesses. Google’s new shopping ad ...

It’s hard to turn a profit in ecommerce, and for a long time that didn’t matter. But as ecommerce has become a more prominent contributor to retailers’ bottom lines, and the cost of doing business ...

Earlier this spring, Google announced that its flagship analytics platform, Google Analytics, will be transitioning from Universal Analytics (UA) to Google Analytics 4 (GA4). Beginning July of 2023, ...

Google’s John Mueller re-posted the results of an experiment that tested if ecommerce sites were accessible by AI Agents, commenting that it may be useful to check if your ecommerce site works for AI ...

Keyword research is an essential component of any ecommerce SEO strategy. It gives direction regarding what to optimize for and reveals vital information on how to grow your online business. It also ...

Life may get harder for big American tech firms trying to break into one of the world's biggest online shopping and mobile markets. India is proposing new laws that would protect homegrown companies ...