Pandora possesses an audience, recognized brand, and an established advertising business. If Google acquired the Web radio service, it wouldn't have to negotiate music licenses or start from scratch.

Forbes contributors publish independent expert analyses and insights. Perhaps the most important of the several recent developments is Google's shift in strategy around the use of YouTube for music.

Google Clock now also supports Pandora and YouTube Music as alarm options, with the feature added to the app’s version 6.1 update. The first music streaming service ...

Google has launched a paid digital streaming subscription service. As USA Today reports, “Google Play Music All Access” will provide access to millions of tracks. All Access will let users explore ...

Starting soon, Android users will be able to listen to their favorite music with Google Play Music All Access, the new Google subscription music service. According to today’s announcements Google Play ...

Music streaming continues to be more than a one-hit wonder. Everyone's trying to catch Pandora. It may be easier to just buy it. An NPD Group Music Acquisition Monitor study of 7,600 consumers shows ...

My friend Rocco Pendola over at The Street has finally come around on Pandora; but I disagree when he says that Apple and Google may not crush Pandora. Canaccord pulls an absurd upgrade and a $43 PT ...

Pandora has been one of the longer-standing streaming options on Google Home, but it’s been limited to just automated radio stations until now. Google has today announced that Pandora Premium, the web ...

Pandora Premium is coming to Google Home, Mini, and Max devices, and other smart speakers and screens with Google Assistant built-in, the company announced this morning. The integration means ...

Google‘s low-cost Chromecast Internet TV adapter now streams Pandora‘s music-streaming service to HDTVs, as the device builds out its content lineup to challenge other broadband set-top boxes. Google ...

Pandora has now announced that users of its automated recommendations-based streaming music app can now set music from its massive library of sounds as an alarm via integration with Google’s Clock ...

Google Play Music’s strategy is to leverage the cloud as the storage location for users’ music libraries. Pandora, Google Play Music and SoundCloud are among the biggest names in online music ...