If you are trying to get your mind around developing an advertising campaign there are a lot of issues you need to deal with.

As some of you have already heard, I accepted the role of Microsoft Ads Liaison in June of 2025. That means I will start sharing Microsoft-first strategies. It doesn’t mean: Giving preferential ...

Learn how business leaders are doubling down on proven tactics—from customer-driven content to smarter data use—to stand out in a crowded market. The Fast Company Executive Board is a private, ...

Meta is rolling out AI advertising features at a dizzying rate. The leaders of Meta’s AI ad strategy break down the tools, ...

In August, I made a bold prediction: traditional advertising, as we know it, will be dead by 2030. This seems to have kickstarted a wider discussion around the future of advertising in 2030 and beyond ...