A 40-year-old marketing framework is no longer enough. Here's how to take your product positioning from static concept to ...

The next time your company is rocked by a headline—a new competitor, a downturn or a viral tweet—don’t panic. Step back.

*In business, everybody wants their product to bring a profit for their company. However, your future product will not bring you a profit until people need it. But how to know that your future product ...

Only 7% of founders have a pitch deck with a reasonably good go-to-market (GTM) narrative. Given that a lot of founders are raising money to acquire new customers, allow me to put words to what that ...

Having consulted with a wide range of companies and CEOs on business growth strategies, I’ve had the privilege of witnessing the transformative power of competitive intelligence firsthand. This ...

You’ve signed up as a direct sales agent for a company whose product or service you love, but believing in a product isn’t enough to generate sales. You need a marketing plan that gets interested eyes ...

It’s a perennial question for early-stage startups: How does one find product-market fit (PMF)? What do you do to ensure that your idea takes a form that meets some sort of demand in your target ...

WATERTOWN, S.D. — Troy and Stacy Hadrick ranch near Faulkton, South Dakota. One of the many things they do on their ranch is raise beef for restaurants across the state. “We’ve really enjoyed getting ...

OpenAI has just enabled shopping within ChatGPT. US customers can now purchase from Etsy through Stripe-powered Instant Checkout, with Shopify merchants coming next. A merchant ranking system decides ...