I am an executive coach with a global clientele, and most of my clients are entrepreneurs. Every single one of them wants to write a book. Perhaps, you have the itch also. Maybe one day, you were ...

AI tools significantly streamline book marketing, assisting with tasks like content generation, campaign design, and audience identification. Despite its utility, AI-generated marketing advice needs ...

As this scene from City Lights Bookstore in San Francisco, California demonstrates, getting a new book noticed is not an easy endeavor. Some authors, like Steve Hamilton, are turning to innovative ...

To be a great marketer, you need to understand what makes people tick. ‘Influence: The Psychology of Persuasion’ reveals the tricks people use to get others to say yes. ‘Invisible Influence’ shows you ...

Looking to sharpen your marketing skills for 2025? The digital world moves fast, and keeping up can feel like a job in itself ...

Writing a book is not the end of your journey. It is just the beginning. I am an executive coach with a global clientele, and most of my clients are entrepreneurs. Every single one of them wants to ...