AI algorithms, if not properly monitored, can perpetuate harmful stereotypes or discriminate against certain groups. Additionally, data privacy and security are major concerns, as AI heavily relies on ...
A New York federal judge ruled in favor of news publishers who alleged Google monopolized the digital advertising market.
Is the open internet in trouble? Open programmatic ad spend has only grown 3% since 2021, according to equity research firm Wolfe Research. Walled gardens have grown 10% in the same time frame. This ...
As a staff writer for Forbes Advisor, SMB, Kristy helps small business owners find the tools they need to keep their businesses running. She uses the experience of managing her own writing and editing ...
It’s like chocolate and peanut butter—you don’t have to pick, and they’re better together! Your offline and online ads can work better if you combine them into a mutually supportive campaign. Invest ...
There’s a digital ad fraud outbreak – one that gobbles up roughly $14 billion in advertising spend and between 25 and 50% of ad spend per campaign. White Ops CEO and cofounder Michael Tiffany likens ...
Anytime you online shop, stream a series or open up a mobile game, chances are you are bombarded with advertisements. From banners to pop-ups to mid-rolls, ads have become a guaranteed feature when ...
Editorial Note: We earn a commission from partner links on Forbes Advisor. Commissions do not affect our editors' opinions or evaluations. Earning a digital marketing degree online can help you expand ...
China's State Administration for Market Regulation (SAMR) recently issued the Measures for the Administration of Internet Advertising (New Measures), which will take effect on May 1, 2023, and replace ...
Internet Marketing Ninjas has been acquired by SEO consultancy Previsible, an industry leader co-founded by a former head of SEO at eBay. The acquisition brings link building and digital PR expertise ...