“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Kerel Cooper, SVP of global marketing at ...

After more than two years leading ad sales at Group Black, Kerel Cooper has left to take on the CMO role at contextual intelligence platform GumGum. Cooper is a well-known thought leader on the topic ...

GumGum, the leading contextual-first, global digital advertising platform, is excited to announce the appointment of Kerel Cooper as its new chief marketing officer (CMO). "We're absolutely thrilled ...

Email marketing platform LiveIntent has expanded its C suite, naming Jon Beck as chief revenue officer, Kerel Cooper as chief marketing officer and Abby Hamilton as chief people officer. The ...

After more than two years leading ad sales at Group Black, Kerel Cooper has left to take on the CMO role at contextual intelligence platform GumGum. Over the years, publishers have accused advertisers ...

Political newsletters enjoyed open-rate spikes during the political conventions in August, according to a study by LiveIntent. The highest dates were August 17, August 24 and August 25. August 17th ...

As Britain prepares to head back to school this September, a new survey from GumGum, the contextual-first technology leader, reveals that advertising continues to play a decisive role in shaping how ...